East-West Shrine Game
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Developing the next generation of head coaches.
The NFL’s partnership with the East-West Shrine Game helps develop the next generation of head coaches. NFL teams select deserving assistant coaches who get the opportunity to show off their skills in the week before and during the game.
The NFL provides the coaching staff and game officials for the annual East-West Shrine Game, the nation’s first college all-star football game. The 2019 game, Jan. 19 at 3 p.m. ET at Tropicana Field, will air on NFL Network.
“The East-West Shrine Game is not only a showcase for tremendous athletes who have a dream of playing at the next level, it is also a venue for upwardly mobile coaches in the NFL,” said NFL Executive Vice President of Football Operations Troy Vincent. “This is an opportunity to further develop, evaluate and showcase our assistant coaches who may be our next generation of head coaches.”
At the end of the NFL regular season, teams nominate assistant coaches who are:
A panel of NFL Football Operations staff, East-West Shrine Game leadership and two members of the NFL’s General Managers Advisory Committee reviews and selects the game’s head coaches, who fill their 12-person staffs from among the remaining nominated assistant coaches.
“It is an honor for the East-West Shrine Game to partner with the NFL to promote opportunities for professional growth and development not only for our outstanding players, but also for the potential future generation of head coaches in the league,” said Harold Richardson, executive director of the East-West Shrine Game.
On average, more than 300 East-West Shrine Game alumni are on NFL rosters each year.
Some of football’s greatest players and coaches, such as Tom Brady, Brett Favre and John Elway, have participated in the East-West Shrine Game. Created by the Shriners in 1925, the event supports Shriners Hospitals for Children in its mission to help children in need of expert medical care. Each year, participating players visit the local Shriners Hospital to meet with children and staff.
Pro Football Hall of Famers Will Shields and Aeneas Williams, three-time Pro Bowler Mark Brunell and three-time Super Bowl champion Willie McGinest will serve as the 2019 East-West Shrine Game Legends captains.