The first NFL Draft hosted at an NFL stadium proved to be a rousing success in both economic impact and attendance. According to a report compiled by VisitDallas, the 2018 Draft generated $125.2 million in economic impact for the Dallas region during the 3-day event, including $74 million in direct spending. This marks the first time that the NFL Draft has generated more than $100 million in economic impact for its host region.
"The Draft in Dallas once again raised the bar for host cities for what has become one of the most anticipated sporting events of the year," said Peter O'Reilly, NFL Senior Vice President, Events & Club Business Development. "We are grateful to the Dallas Cowboys, Dallas Sports Commission, and all of our partners for helping to create such a memorable event for our fans, clubs, incoming players and media."
A record crowd of more than 100,000 fans attended the opening day of the 2018 Draft and the NFL Draft Experience on April 26, making it the highest-ever attendance for the opening day. Overall, more than 200,000 fans attended the 3-day event.
"When hosting any major event, we engage all of our region to ensure the impact of the event is truly felt for years to come. We believe the NFL Draft has been one of our most successful events, specifically, from a community engagement standpoint," said Charlotte Jones Anderson, Chief Brand Officer of the Dallas Cowboys.
The NFL Fan Mobile Pass also set a record for registrants for the NFL Draft ticket lottery. More than 463,000 fans registered to win free single-day tickets to the Draft.
"Dallas has a great history of hosting premier sporting events and we were honored to partner with the NFL and the Dallas Cowboys to provide this opportunity for our communities," said Monica Paul, Executive Director of the Dallas Sports Commission.
The 2019 NFL Draft will take place April 25-27 in Nashville, TN.