HP Inc. and the NFL announced the use of FitStation powered by HP — an innovative new footwear solution — that uses 3D scanning to provide players with personalized cleat recommendations.

This platform captures 3D scans of the foot, foot pressure measurements and dynamic gait analysis to create individual digital profiles, and it uses proprietary algorithms to match the player’s digital profile with scanned 3D images of Nike, Adidas and Under Armour cleats. All 32 teams have adopted HP’s technology and it will be operational in every equipment room by the start of next season.

“We are proud to have HP onboard as an official sponsor. HP gives the league and each of its 32 clubs to tap into its innovative 3D-scanning technology,” said Renie Anderson, Senior Vice President of Sponsorship and Partnership Management for the NFL. “The NFL’s number one priority is continuing to enhance player safety and performance. By utilizing HP’s technology to give our players personalized cleat recommendations, we’re able to continue that mission.”

As part of the NFL’s commitment to player health and safety, the league’s Musculoskeletal Committee, which analyzes injury data and trends and studies injury mechanisms and prevention, selected HP’s FitStation platform for its ability to produce individualized data to inform shoe selection that best matches a player’s anatomy.

“A shoe is not just about performance, it is an important piece of protective equipment. In the NFL, lower limb injuries are responsible for a significant amount of player time lost. A better-designed shoe can be a protective mechanism against injuries such as turf toe, Lisfranc fractures, and high ankle sprains,” said Dr. Richard Kent, a professor of Mechanical & Aerospace Engineering, Biomedical Engineering, and Emergency Medicine at the University of Virginia and a member of the NFL Musculoskeletal Committee.

FitStation captures up to 500 precise measurements per second. The high-quality 3D scanner contains nine cameras to automate length, width and arch-height calculation for a custom fit.

“FitStation is a truly disruptive platform that supports the high safety standards of the NFL and can help personalize players’ cleats,” said Louis Kim, global head of Immersive Computing, Personal Systems, HP Inc. “We see tremendous opportunities for FitStation to help athletes in the NFL and other sports perform at their best. It’s the latest example of how HP technology is fueling the future of computing.”