The NFL kicked off the celebration of the 100th NFL season at Super Bowl LIII with "The 100-Year Game," a two-minute ad that aired before the Pepsi Super Bowl Halftime Show.

The ad showcased iconic moments from the NFL's nearly hundred years, connecting six generations of current and former NFL players, including 21 Hall of Famers.

"As we approach our centennial season, we're not just embracing football's rich heritage but also looking toward the next 100 years. Football is loved by so many people — from all generations, genders and backgrounds — and it was important to us that the spot was inclusive and emblematic of football's expansive influence on American culture," said NFL EVP and Chief Marketing Officer Tim Ellis. "We viewed the ad as an opportunity to partner with cultural icons and engage with the next generation of football fans. Our hope is that this spot, and the incredible content we created with these stars, will energize everyone around the celebration ahead."

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