The NFL has selected Yahoo! Inc. as its exclusive partner to deliver the first free live stream of an NFL game to a global audience. The Oct. 25 NFL International Series game in London between the Buffalo Bills and Jacksonville Jaguars will be streamed to Yahoo properties globally, including Yahoo, Yahoo Sports, Yahoo Screen and Tumblr. Yahoo’s properties attract more than 1 billion users each month.
“The NFL has always been committed to being at the forefront of media innovation. Through this partnership with Yahoo — one of the world’s most recognizable digital brands — we are taking another important step in that direction as we continue to closely monitor the rapidly evolving digital media landscape,” NFL Commissioner Roger Goodell said.
“We're thrilled that the NFL has chosen Yahoo for this historic opportunity,” said Marissa Mayer, Yahoo’s president and CEO. “It marks a significant change in the way users can access this amazing content. The NFL and Yahoo have both long engaged football fans around the world. Our partnership provides the ultimate football experience — with digital availability, designed for the modern fan.”
The partnership expands the NFL’s digital presence and could lead to more of the league’s content being available at no charge across a variety of digital platforms. Yahoo’s global audience, digital advertising capabilities, and delivery platforms spanning desktop, mobile, tablet, connected TVs and set-top boxes will ensure that the Bills-Jaguars game is accessible globally on every type of screen.
The NFL will continue its long-standing commitment to making its games available on free over-the-air television in every NFL team’s home market. The game will also be televised on the CBS affiliates in the Buffalo (WIVB-TV) and Jacksonville (WTEV-TV) markets at 9:30 a.m. ET.
Learn more about television’s impact on the NFL.