The NFL announced a transformation of the Pro Bowl, renaming the event as “The Pro Bowl Games.”
The Pro Bowl Games presented by Verizon in Las Vegas in 2023 will be a week-long celebration of player skills, featuring a new format that spotlights flag football. The multi-day AFC vs. NFC competition will culminate in an action-packed flag game, featuring Pro Bowl players at Allegiant Stadium. The event will air on ESPN and ABC on Sunday, February 5, 2023.
The Pro Bowl Games will also integrate new challenges where players showcase their football and non-football skills in competitions. Top stars will show off their skills and celebrate their accomplishments in a fun way surrounded by their families and fans.
The NFL will work with partners, including ESPN and some of the biggest names in football. Peyton Manning and Omaha Productions — which co-created and executive produces the Emmy-Award-winning Monday Night Football with Peyton & Eli alongside ESPN, as well as ESPN+'s critically acclaimed PLACES series in partnership with NFL Films — will help shape the programming throughout the week. Manning will provide his unique perspective as a 14-time Pro Bowl player who understands the importance of the event to players and fans and he will be a part of the coaching staff for the AFC vs. NFC flag football game.
"We've received invaluable feedback from players, teams and fans about reimagining the Pro Bowl, and as a result, we're thrilled to use The Pro Bowl Games as a platform to spotlight Flag football as an integral part of the sport's future while also introducing fun, new forms of competition and entertainment that will bring our players, their families and fans closer than ever before," said Peter O'Reilly, NFL Executive Vice President, Club Business and League Events. "Building on the success of the 2022 Pro Bowl and 2022 Draft, as well as our strong partnership with the Las Vegas Convention and Visitors Authority (LVCVA) and Las Vegas Raiders, we look forward to bringing The 2023 Pro Bowl Games to the capital of world-class sports and entertainment."
Flag football is highly accessible and inclusive and a critical piece of the NFL’s participation and development strategy. In addition to the AFC vs. NFC game, The Pro Bowl Games will integrate flag throughout the week, including the Play Football Opening Night and NFL FLAG Championships presented by Subway, which was created in partnership with RCX Sports and will feature the top girls' and boys' youth flag teams from across the country and around the world. The league recently celebrated a major milestone for the global growth and popularity of the football format, partnering with the International Federation of American Football (IFAF) this summer to bring flag football to The World Games in Birmingham, Alabama.
The Pro Bowl Games will highlight key partnerships that empower future generations, such as Boys & Girls Clubs of America. With a long-standing league relationship that supports flag football programs and drives social justice conversations as a recent Inspire Change grant recipient, Boys & Girls Clubs of America will team up with the NFL to elevate philanthropic and community efforts throughout the week of The Pro Bowl Games. This collaboration will provide an opportunity for AFC and NFC Pro Bowl players to continue to engage with youth through exciting activities and in-person experiences.
While The Pro Bowl Games includes many new elements, it will maintain fan-favorite moments and events. Fan voting will start in the fall and help determine the AFC and NFC team rosters, and skills activities will showcase the NFL's best players in unique competitions. The East-West Shrine Bowl will give college seniors who are pro prospects an opportunity to showcase and develop their talents and also engage in life-changing experiences with the patients and families of the Shriners Hospitals for Children.
The NFL will provide the week-long schedule and additional details surrounding The 2023 Pro Bowl Games presented by Verizon. Fans interested in receiving the latest information can register at NFL.com/ProBowlGames for exclusive ticket presale and VIP package opportunities.