Inspire Change

The NFL’s Inspire Change initiative showcases how players, owners and the league work together to create positive change in communities across America.

Through Inspire Change, the NFL supports player-led efforts to engage with team owners, public officials, law enforcement, academic institutions, community partners and others to identify meaningful ways to strengthen local communities and the greater society.

Working with the Players Coalition, an independent 501(c)(3) entity, NFL teams and the league continue to support programs and initiatives that reduce barriers to opportunity.

During the 2017 season, the NFL formed a joint player-owner committee focused on social justice. The committee includes club owners Gayle Benson (New Orleans Saints), Michael Bidwill (Arizona Cardinals), Arthur Blank (Atlanta Falcons), Jimmy Haslam (Cleveland Browns), and Shahid Khan (Jacksonville Jaguars).The player representatives include Cardinals offensive tackle Kelvin Beachum, Texans quarterback Josh McCown, Bills cornerback Josh Norman, and NFL Legends Anquan Boldin and Aeneas Williams.

Inspire Change focuses on four priority areas:

  • Education
  • Economic advancement
  • Police & community relations
  • Criminal justice reform

Since the launch of the league’s social justice initiative, more than $95 million in grants have been awarded to social justice organizations as part of the NFL's Inspire Change initiative. This includes more than 1,200 grants awarded to current players and NFL Legends for nonprofits of their choice to help reduce barriers to opportunities. 

The NFL has provided national Inspire Change grants to 20 nonprofit organizations in support of programs and initiatives that reduce barriers to opportunity, with a focus on the four priority areas.

In response to the COVID-19 pandemic, the NFL Player-Owner Social Justice Working Group announced a $3.05 million donation in collaboration with the Players Coalition to support COVID-19 relief in predominantly African American communities as part of the league's social justice funding.

Also included in the $95 million total Inspire Change contribution are the club-player matching social justice funds. Adopted in 2018 by all 32 NFL clubs, this initiative encourages clubs to match the contributions of their players and work collaboratively to support local social justice organizations.

In 2020, the league announced an extended commitment of $250 million over a 10-year period to help advance social justice.

SOCIAL JUSTICE GRANT Recipients

Alabama Appleseed Center for Law & Justice: Alabama Appleseed documents and confronts drivers of poverty and inequity within Alabama's criminal punishment system, creates coalitions to identify and move evidence-based solutions, and changes systems through legislative action.

Alliance for Safety and Justice: Alliance for Safety and Justice is a national organization that aims to win new safety priorities in states by reducing incarceration and barriers for people living with a past conviction, advancing policies that help communities most harmed by crime and violence, and expanding constituencies and support for justice reform. (Former SJ partner)

Anti-Recidivism Coalition: ARC advocates for transformational criminal justice reform, empowers people to achieve their dreams, and supports people as they make their way back into society.

Courtesy NFL Films

Big Brothers Big Sisters of America: Big Brothers Big Sisters of America supports 240+ agencies across the country as they create long-term, one-to-one mentoring relationships that empower youth to reach their full potential. The BBBSA mentoring model is a proven, long-term strategy for bridging gaps in academics and income while connecting communities across racial and economic divides.

Campaign for Black Male Achievement: The CBMA is a national membership network that seeks to ensure the growth, sustainability, and impact of leaders and organizations committed to improving the life outcomes of Black men and boys. (Former SJ partner)

City Year: City Year helps students and schools succeed. Fueled by national service, City Year AmeriCorps members serve in schools all day, every day as student success coaches, preparing students with the skills and mindsets to thrive and contribute to their community.

Civil Rights Corps: Civil Rights Corps are leaders in landmark litigation and high-impact advocacy that empowers communities to change the unjust legal system. (Former SJ partner)

Community Justice Exchange: Community Justice Exchange is a national hub that provides support to community-based organizations that are building a new vision of community justice through bottom-up interventions in the criminal, legal, and immigration detention systems.

Council on Legal Education Opportunity, Inc. (CLEO): For more than 50 years, CLEO has worked to bring greater diversity to the legal profession by fulfilling its mission to “inspire, motivate, and prepare students from underrepresented communities to succeed in law school and beyond.”

Dream Corps: Dream Corps closes prison doors and opens doors of opportunity. We bring people together across racial, social, and partisan lines to create a future with freedom and dignity for all.

Gideon’s Promise: Gideon’s Promise is building a public defender movement to amplify the voice of impacted communities and transform criminal justice.

King Center: The Martin Luther King, Jr. Center for Social Change (“The King Center”) serves as a resource dedicated to educating individuals and organizations in utilizing the strategies and methods of nonviolence as taught by Dr. Martin Luther King, Jr., to create a more just, humane and peaceful world.

Metro Family Services: Metropolitan Family Services empowers families to learn, to earn, to heal and to thrive. Part-mentor, part-motivator, and part-advocate, Metropolitan has provided essential human services since 1857 and been an engine of change that empowers Chicago-area families to reach their potential and positively impact their communities.

NAF: NAF solves some of the biggest challenges facing education and the workforce by bringing education, business, and community leaders together to transform the high school experience for students in underserved communities nationwide.

National Urban League: The National Urban League is a civil rights and urban advocacy organization with 90 affiliates serving 300 communities, providing direct services that impact and improve the lives of nearly 2 million people nationwide. The League promotes economic empowerment through education and job training, housing and community development, workforce development, entrepreneurship, health, and quality of life.

Operation HOPE: Operation HOPE is a nonprofit, for-purpose organization working to disrupt poverty and empower economic inclusion for low- and moderate-income youth and adults.

Success for All Foundation: The mission of the Success for All Foundation is to develop and disseminate research-proven educational approaches to ensure that all students from all backgrounds achieve success in school.

United Negro College Fund: UNCF envisions a nation where all Americans have equal access to a college education that prepares them for rich intellectual lives, competitive and fulfilling careers, engaged citizenship and service to our nation. UNCF works to build a pipeline of under-represented students who become highly-qualified college graduates, and to ensure its network of 37-member HBCU institutions is a model of best practices in moving students to and through college.

Vera Institute of Justice: The Vera Institute of Justice is a justice reform change agent studying problems, testing solutions, harnessing the power of evidence, and driving public debate to urgently build justice systems that ensure fairness, promote safety, and strengthen communities.

VOTE: VOTE is a grassroots organization founded and run by formerly incarcerated people (FIP), and their families and allies. They are dedicated to restoring the full human and civil rights of those most impacted by the criminal justice system and to improve public safety in Louisiana and beyond without relying on mass incarceration.

In addition to these grants, the NFL funds EverFi’s 306: African-American History digital curriculum in 300 schools nationwide. The course for high schoolers, many of whom previously had African American history removed from their school curricula, brings to life leaders and events that changed the fabric of America. The course covers four key eras and allows students to take control of their journey as they learn at their own pace. After taking 306, students show an improvement in their knowledge of civil rights and an increased sense of their civic duty.

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