Updates

The NFL announced an expansion of its Global Markets Program (GMP), with four new clubs set to participate in 2025 and two new markets added.

Launched in 2022, the Global Markets Program awards NFL clubs international marketing rights to build brand awareness and fandom beyond the U.S., through fan engagement, events, commercial opportunities and NFL Flag development. 

Learn about the NFL’s international impact.

Nine clubs that currently hold GMP rights will also expand to additional countries, acquiring between one and three territories per club. In total, 29 clubs will participate in the program across 21 international markets as the NFL continues prioritizing global growth and connecting with more fans across markets around the world. 

“The expansion of the Global Markets Program in 2025 reflects the NFL’s continued focus to grow the game and connect with fans on a global scale,” said NFL Executive Vice President, Club Business, Major Events & International Peter O'Reilly. “With more clubs entering the program and existing clubs adding to their global rights, and as the program expands to new markets, we are seeing strong momentum and impact in growing fandom worldwide together.” 

Global Markets Program updates for 2025 include: 

New Clubs

• Baltimore Ravens: Granted rights in the United Kingdom.
• Green Bay Packers: Granted rights across Germany, Ireland and the United Kingdom.
• Los Angeles Chargers: Granted rights in Greece.
• Washington Commanders: Granted rights in the United Arab Emirates.

New Markets:

• Greece: Los Angeles Chargers.
• United Arab Emirates: Los Angeles Rams, San Francisco 49ers and Washington Commanders.

Existing GMP clubs expanding rights to additional markets:

• Arizona Cardinals: Adding Canada.
• Detroit Lions: Adding Brazil.
• Indianapolis Colts: Adding Switzerland (now across entire DACH region).
• Kansas City Chiefs: Adding Spain, Ireland and United Kingdom.
• Las Vegas Raiders: Adding Australia and New Zealand.
• Los Angeles Rams: Adding United Arab Emirates.
• Philadelphia Eagles: Adding Brazil.
• San Francisco 49ers: Adding United Arab Emirates.
• Seattle Seahawks: Adding Australia and New Zealand.

NFL clubs can apply for rights to international markets by submitting proposals to the International Committee for review each spring. Clubs are awarded rights for a five-year term through the program and during this period can pursue activities that are consistent with what they can do in their home domestic market, in their awarded international markets.  

NFL International Games

The NFL has confirmed regular season international games to be played in 2025, including two games in London, and one game in Berlin, Madrid, and Dublin.

The NFL also announced its first international game for the 2026 regular season, which will be hosted in Melbourne, Australia featuring the Los Angeles Rams.

Fifty-five regular season NFL games have been played around the world throughout the league's history, with London, Munich, Frankfurt, São Paulo, Mexico City and Toronto all hosting games to date.

NFL 2025 International Games information:

• NFL 2025 Dublin game, visit: nfl.com/dublin
• NFL 2025 Berlin game, visit: nfl.com/berlin
• NFL 2025 Madrid game, visit: nfl.com/madrid
• NFL 2025 London games, visit: nfl.com/london
• NFL 2025 São Paulo game, visit: nfl.com/saopaulo

NFL 2026 International Games

• NFL 2026 Melbourne game, visit: nfl.com/Melbourne