Updates

The on-field launch of Crucial Catch, the NFL’s early cancer detection and risk reduction initiative in partnership with the American Cancer Society, kicks off on Saturday, Sept. 27. The initiative is brought to life on-field and throughout team markets during Weeks 4-6 of the season, but the impact lasts year-round. In its 17th season, Crucial Catch has reached millions of fans by helping them to understand the importance of early detection and empowering them to take ownership of their health.

Together, the league and American Cancer Society raise funds while bringing awareness to the ongoing work done to provide cancer screenings and awareness resources to underserved communities.

Since its launch in 2009, the NFL has raised $35 million for the American Cancer Society to help improve cancer screening resources. Proceeds from Crucial Catch-branded merchandise, NFL Auction items and general fundraising have supported the American Cancer Society’s CHANGE grant program. These grants have reached over 1.9 million people, increasing access to cancer screenings and preventative treatments and improving outcomes through health centers in all NFL team markets. Aligned with the league’s commitment to social impact, these grants have supported more than 840,000 cancer screenings in identified communities with the greatest need. 

“Crucial Catch allows the NFL and American Cancer Society to provide education on cancer risks, patient navigation and other screening resources to fans around the world,” said Anna Isaacson, NFL senior vice president of social responsibility. “As teams, players, fans and the entire NFL family amplify the importance of early cancer detection through Crucial Catch, we make progress towards addressing and lowering health disparities.”

“The NFL’s commitment and resources have been instrumental in advancing our mission to end cancer as we know it, for everyone,” said Shane Jacobson, CEO of the American Cancer Society. “Through Crucial Catch, we can break down barriers to cancer screening, particularly in communities that face the greatest need. When people have the opportunity to detect cancer early, outcomes improve, lives are extended and families have more time together."

Fans are encouraged to take action for their health by visiting the Crucial Catch website to find cancer prevention and screening resources near them. Fans can also check out this year’s Crucial Catch promo video, Man Outside the Arena.

Crucial Catch On-Field

Crucial Catch will come to life on the field and in stadiums during games throughout Weeks 4-6. Games will feature Crucial Catch game balls, goal post wraps, field-wall banners and on-field Nike and New Era apparel for players, coaches and officials. The apparel features a multi-colored logo representing all cancers and highlighting the NFL's commitment to early cancer detection efforts. Game-worn Crucial Catch merchandise will be auctioned on NFL Auction.

Fans can also support their favorite team and join the fight against cancer by purchasing NFL-licensed Crucial Catch apparel. The NFL does not profit from the sale of Crucial Catch merchandise. Charitable contributions are awarded by the NFL Foundation to the American Cancer Society.

Crucial Catch on a Local Level

Both on and off the field, NFL players promote causes most important to them and use their platforms to share their unique experiences. Clubs across the league will also activate the initiative in their markets in ways that most resonate with their fans and players.

Learn more about the NFL’s community impact initiatives.

Through the American Cancer Society Player Ambassador program, 19 NFL players who have a personal tie to cancer amplify the mission and vision of Crucial Catch through appearances, fundraising campaigns and raising awareness across social media. A full list of player ambassadors is below: