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The NFL’s first regular season international game in Germany was a success in economic and social impact.

The 2022 NFL Munich Game Impact Assessment study, compiled by The Sports Consultancy, confirmed that the game generated a total economic impact of 70.2 million euros for the city of Munich, with 32.2 million euros in direct spending.

On Nov. 13, 2022, at Allianz Arena, the Tampa Bay Buccaneers defeated the Seattle Seahawks, 21-16.

"The Munich game was a significant moment for the NFL in Germany and one that will live in the minds of those in the stadium and those who watched the game from around the world for many years to come,” said Dr. Alexander Steinforth, GM NFL Germany. "The economic and social impact generated from our first regular season game is impressive and underlines the positive contribution the game had on the city of Munich and beyond, and we look ahead to playing future games in the country in the coming years."

NFL fans spent on average 333 euros per day in Munich during game weekend, significantly higher than the average Munich visitor spend of 225 euros per day.

A global audience of 8.2 million watched the game, and it was NFL Network's most-watched international game in the United States with more than 5.8 million viewers. The game also broke game-day merchandise records as sales at the Allianz Arena were the highest recorded for an NFL game outside of the US.

Ahead of the game, the NFL and the city of Munich held a series of events and activities to engage local communities. An NFL FLAG football program was introduced in schools across Germany, giving more than 4,000 youngsters the opportunity to play the game. The program was launched in 153 schools in 2022 and has continued in 2023 as NFL FLAG football grows across the country.

Germany's first NFL FLAG football national tournament also took place in Munich in the week leading up to gameday, with more than 300 young athletes in five cities (Düsseldorf, Berlin, Frankfurt, Munich and Hamburg) participating. The team from Frankfurt won the tournament and traveled to the 2023 Pro Bowl Games in Las Vegas to participate in the NFL FLAG international division.

During the 2023 season, two regular-season games will be played in Germany, with the Kansas City Chiefs and New England Patriots confirmed as designated teams. Opponents, dates and locations for these games will be announced later this month.

Any German schools interested in participating in the NFL Flag football program for 2023 can apply by visiting www.nflflag.de.