Support for Players, On and Off the Field

NFL Player Engagement’s (PE) programs and initiatives set up players for success, on and off the field. Special offerings and resources assist players with making the most out of their time in the league and position them to succeed when they transition from their time as a player.

NFL Rookies

Becoming an NFL player represents the fulfillment of a life-long dream. Professionally, personally and financially, a player’s life — and the life of his family — is about to change. An NFL career provides tremendous opportunities but comes with some challenges. NFL Player Engagement is there from day one to assist players as they make this transition.

Rookie programming

PE connects with rookies well before they play in their first NFL game. Every summer, each team provides rookies and undrafted free agents with information, resources and expert advice to support them in their transition to the NFL. Many teams make current players and NFL Legends — who have experience making this transition — available as mentors for the incoming class. The program consistently evolves to apply updated principles in clinical research, psychology, and social education. Additionally, players are provided League policies and collectively bargained benefits.

Rookie programming is delivered by team clinicians and field experts in a variety of formats and is administered under the direction of the Head of Player Engagement with support from the NFL PE department. Modules reinforce personal and professional developmental activities, such as ways to improve decision-making skills and how to use the resources available to them and their families. Other areas of focus include player health & safety, benefits, time management, total wellness, domestic violence awareness, financial literacy and other transferable skills.

All Players

NFL Player Engagement provides all players a platform to grow personally, professionally, academically and financially. Opportunities have focused on real estate, franchising, entrepreneurial skills, day-in-the-life career tours for the sneaker, film, and music industries, as well as financial offerings and brand building.

Annual Super Bowl Events

NFL Player Engagement hosts annual events during Super Bowl week for players, Legends and their families, including: 

• Family and Football Clinic – NFL families create lasting memories during Super Bowl week with an on-field football clinic, fun activities, and the opportunity to learn valuable parenting tips.
• Social Justice Town Hall – Players and Legends join other professional athletes, academics, law enforcement officials, and social justice leaders for candid, solution-oriented conversations around race, class, gender and full democracy. The town halls pay special attention to police policies, needed legislative changes, shared responsibility and accountability.