Building off the success of the NFL Hispanic Heritage Leadership Awards, the NFL, the Hispanic Heritage Foundation (HHF) and Nationwide are launching the NFL Hispanic Leaders Alliance Presented by Nationwide.
The alliance will feature webinars, events and continued dialogue to help shape the NFL's engagement and outreach with the Hispanic community. Together, these groups will work to make a positive and lasting impact on the community.
“The launch of the Hispanic Leaders Alliance signifies a continued commitment by the NFL, the Hispanic Heritage Foundation and Nationwide to connect with and serve Latino communities across the country,” said Dawn Hudson, NFL Chief Marketing Officer. “We are excited to connect with this network of leaders on a year-round basis and continue to impact the local communities of our 32 teams.”
Since 2011, the NFL and HHF have partnered for the annual NFL Hispanic Heritage Leadership Awards. In 2017, Nationwide, official sponsor of the NFL, joined the NFL and HHF to recognize the charitable efforts of Hispanic leaders in all 32 NFL markets during Hispanic Heritage Month. The awards are part of HHF’s award-winning mission to identify, inspire, prepare and position Latino leaders in the classroom, community and workforce.
Each recipient, who is honored at a game or event in their local market, selects an organization that serves the local Hispanic community to receive a donation. More than 200 Hispanic leaders have been recognized through this program and more than $400,000 have been granted to non-profit organizations.
The launch of the NFL Hispanic Leaders Alliance is the latest in a series of relationships with the Hispanic community, which include partnerships with Latina Style, the Association of Latino Professionals for America, Prospanica and the United States Hispanic Chamber of Commerce. Nationwide provides resources, support and service to Hispanic consumers and business owners across the country.
“Nationwide is honored to partner with the NFL and Hispanic Heritage Foundation to support this newly-formed Hispanic Leaders Alliance,” said Mike Boyd, Senior Vice-President of Marketing at Nationwide. “Our sponsorship, along with the Hispanic Heritage Leadership Awards, align with Nationwide’s goal of partnering with organizations that share our values of improving the lives of others and giving back to their communities.”
“It’s important we not only celebrate these leaders, but we connect them to each other so they can continue their development, share ideas, and be a part of a network that will make an even greater impact on our community across the country,” said Antonio Tijerino, President & CEO of the Hispanic Heritage Foundation. “We are proud to partner with the NFL and Nationwide to create the NFL Hispanic Leaders Alliance and build further the works we’re doing in the NFL’s 32 markets.”