The NFL announced its plans to honor, empower and connect our nation's service members, veterans and their families as part of Salute to Service. The military community has faced numerous challenges during the COVID-19 pandemic, underscoring the importance of supporting service members and veterans now more than ever.
Since 2011, the initiative has raised more than $44 million for military and veteran support organizations such as the Bob Woodruff Foundation, Pat Tillman Foundation, Tragedy Assistance Program for Survivors, United Service Organizations, and Wounded Warrior Project®.
During Weeks 9-11 of the 2020 season, all 32 clubs will honor and show gratitude for the military community with a series of events and virtual activations. Salute to Service will be celebrated with a mix of stencils, camouflage-themed game balls, helmet decals and gear from Gatorade, New Era and Nike – some of which will be auctioned at NFL.com/Auction. Additionally, custom merchandise will be available at NFLShop.com and in select stadium retail stores.
"Our nation's heroes are not immune to the significant perils brought on by this pandemic," said NFL Commissioner Roger Goodell. "Many service members and their families are physically divided – either because of COVID-19 or due to their military deployment. This Veterans Day – and throughout Salute to Service – we express our gratitude to veterans and active service members for helping preserve our health and safety, and for protecting and defending our freedoms domestically and abroad. The NFL and our 32 clubs humbly salute and thank you for your service to our country."
Philadelphia Eagles quarterback Carson Wentz and NFL Legends Peyton Manning and Emmitt Smith are featured in television spots that will air across network partners throughout Salute to Service, including this spot that will air during Week 9.
Additional Salute to Service activities include virtual experiences and “surprise-and-delight” moments from current player and Legend videocalls, jersey giveaways, and secret Madden matchups.
Official NFL partners will join the NFL in recognizing and supporting our nation's service members through projects that provide ways for fans to get involved. The NFL and USAA will honor a deserving member of the NFL community with the annual Salute to Service Award presented by USAA. The award recognizes NFL players, alumni, coaches, owners, and front office staff who demonstrate an exemplary commitment to honoring and supporting the military community.
For more information on Salute to Service, visit NFL.com/Salute.