The NFL will be the title sponsor for the third annual Historic Black Colleges and Universities (HBCU) Battle of the Brains event taking place March 7-10 in Austin, TX, during South by Southwest (SXSW).

"Showcasing the immensely talented students that populate our nation's HBCUs has been a central focus of the HBCU Battle of the Brains," says Gregory Gibson, Jr., Founder and Executive Director of HBCU Battle of the Brains. "The commitment of the NFL illustrates its shared belief in the product of our HBCU institutions."

The HBCU Battle of the Brains pits teams of STEM and business students from HBCUs across the country against each other to compete for more than $50,000 in scholarships. Teams will have 24 hours to develop a solution to a presented business challenge, and they will pitch their ideas live in front of a SXSW audience.

NFL executives and staff will be on hand during the event to support the participants in a variety of roles, including featured speakers, team mentors and competition judges.

"The NFL is honored and excited to return as a sponsor of the HBCU Battle of the Brains event," said David Jurenka, NFL Senior Vice President of Digital Media. "We saw firsthand last year how this event shines a light on the incredibly gifted young minds that will undoubtedly have an impact on the future of various industries, including ours. The creativity and enthusiasm surrounding this event is truly inspiring. We are looking forward to the opportunity to engage and interact with these students." 

For more information, visit the Battle of the Brains website. Follow the competition on Twitter (@hbcubotbrains) and Instagram (@hbcubotbrains) and join the conversation using #HBCUBOTBrains.