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In the months leading up to Super Bowl 50, to be held on Sunday, Feb. 7, at Levi’s Stadium in Santa Clara, California, the NFL is celebrating its premier event with “Super Bowl on the Fifty,” honoring the prestige and the history of the championship game.
A 50th anniversary is often referred to as a “golden” anniversary, so the NFL shield logo and 50-yard line numerals on fields across the league will be painted in gold for the 2015 season. Team logos on sideline apparel and the logos for NFL events — including the Draft, the Kickoff and the playoffs — will also turn gold.
The Super Bowl logo features the number “50,” breaking for one year the league’s tradition of using Roman numerals to designate each championship game.
A gold “50,” crafted by Tiffany & Co., will appear alongside the Vince Lombardi Trophy all year and will be presented to the Super Bowl champions. Each number — cast in bronze and plated in 18-karat gold —weighs nearly 33 pounds.
NFL Hall of Famer and Buffalo Bill Quarterback Jim Kelly carries a Gold Football with the On The Fifty Logo at the 2015 National Football League Draft. (Icon Sportswire via AP Images)
“Super Bowl on the Fifty” will come to life in a variety of ways:
The Super Bowl High School Honor Roll will recognize the high schools of every player and head coach who has appeared in a Super Bowl. Each school will receive a commemorative golden football produced by Wilson; NFL players and coaches will deliver these golden footballs to their schools throughout the season.
The 2015 regular season schedule features 19 Super Bowl rematches.
Clubs will honor past Super Bowl teams at homecomings and special halftime celebrations.
All 43 Super Bowl MVPs will be celebrated, including during an on-field ceremony at Super Bowl 50.
Starting in week 7, select sideline apparel and all caps from Nike and New Era will feature team logos outlined in gold.
The 2016 Pro Bowl, which kicks off Super Bowl week on Sunday, Jan. 31, will feature uniforms with gold trim.
“Super Bowl on the Fifty” links the past 49 Super Bowls with this year’s game and honors the teams, players, coaches, fans and communities that have been a part the game’s history.
