Rich Eisen’s "Run Rich Run" returns for a 17th year to raise money and awareness for St. Jude Children's Research Hospital®.

While Eisen is not running his traditional 40-yard dash in Indianapolis at the NFL Scouting Combine in 2021, "Run Rich Run" invites fans to run their 40 any way they choose — whether by running a 40-yard dash, 40 steps, 40 minutes or even running 40 errands for a neighbor in need. Fans are encouraged to submit their "40" videos on social media using the hashtag #RunYour40.

Eisen has raised approximately $2.5 million to benefit St. Jude since he began fundraising through "Run Rich Run" in 2015.

Fans around the globe have since rallied around Eisen's passion for this cause, knowing that it will be fun to participate and their generous donations will support research and treatment towards a cure for childhood cancer and other life-threatening diseases.

Since 2012, the NFL has partnered with St. Jude through NFL PLAY 60, which is the "Official Champion of Play" at St. Jude. As the league's national youth, health and wellness campaign that encourages youth to be physically active for 60 minutes a day, the NFL PLAY 60 initiative helps patients and families at St. Jude cope with serious illnesses through play therapy, peer interaction and other activities.

Stay tuned for more details on when Eisen will run his traditional 40-yard dash.

Visit to register or make a gift.