Tottenham Hotspur and the NFL announced the expansion of their partnership through the 2029–2030 NFL season. As part of the agreement, Tottenham Hotspur Stadium will be given official status as the “Home of the NFL” in the UK.
Under terms of the expanded partnership, a minimum of two regular season NFL games a year will continue to be played at the world-class, multi-use stadium. Tottenham Hotspur is the only stadium specifically built for NFL games outside of the US, with bespoke facilities, including its own playing surface, locker rooms and media areas.
The first-of-its-kind partnership has already delivered a series of unforgettable games in front of sold-out crowds in Tottenham, with 12 of the league's 32 teams having already experienced the stadium. Two games are set to be played there during the 2023 NFL London Games in October.
“Our partnership with the NFL has been integral to our wider vision for the stadium and delivering a sports and entertainment destination in London. Creating additional recurring sources of revenue to reinvest in our football activities is a key part of the club's financial model," said Daniel Levy, chairman, Tottenham Hotspur. “NFL gamedays at our stadium are special occasions where we see fans from around the world descend on Tottenham, bringing so much vibrancy to the High Road and supporting our local economy. As the NFL continues to grow its fanbase throughout Europe, we are extremely proud to be given official status as the Home of the NFL in the UK and look forward to seeing the excitement that gamedays bring to Tottenham for many more years to come."
The Mayor of London, Sadiq Khan, said: “London is the sporting capital of the world and this expanded partnership between Tottenham Hotspur and the NFL is fantastic news for Tottenham and our city. Tottenham Hotspur Stadium has fast become a beacon for world-class football and entertainment, boosting London's local economy by over £300million every year. With further NFL matches taking place at the stadium, sports fans everywhere will be able to enjoy even more of what our great capital has to offer."
Memorable events have included live halftime shows from some of the biggest stars in music, military flyovers and even the US national anthem performed on top of the stadium's roof.
Many of the activations enjoyed by fans in and around the stadium on gamedays are delivered by local residents. It is an example of the wider community benefits delivered through the stadium development that has created more than 4,000 jobs for locals to date.
The new audience that the NFL brings to Tottenham on gamedays has provided a huge footfall for local independent businesses along the High Road.
Tottenham Hotspur Stadium has also hosted additional NFL events, including:
The expanded partnership will see further plans for joint community programs developed.