Updates

This week, NFL players, coaches, and staff across the league will wear custom-painted cleats, highlighting different non-profit organizations and causes that mean the most to them. For the seventh consecutive season, the My Cause My Cleats initiative will bring awareness to important, player-picked causes through the screens of millions across the globe.

Launched in 2016, the My Cause My Cleats initiative brings off-field causes, on the field throughout Week 13. Each year, the player-led campaign fuels crucial conversations and puts these causes at the forefront. The causes players have chosen to support this year include topics such as preventing gun violence, tackling social justice, prioritizing mental health, raising awareness for individuals with disabilities and disability research, youth and education, military support, cancer and other diseases, animal welfare and more. This year, more than 30% of players have chosen to support various forms of cancer and other physical health-related causes, while nearly 20% have selected topics related to youth and education.

Players combine forces with artists and cleat manufacturers each year to create these custom-designed cleats that showcase their causes in a way that resonates personally to the player, their fans and the cause. NFL teams without a home game during Week 13 may also activate during Week 14 or 15. You can see the causes players are representing here.   

“It’s very special every year to see the causes that matter most to our players take center stage during My Cause My Cleats week,” said NFL Commissioner Roger Goodell. “Our players support these causes and individuals year-round and we at the league are grateful for their continued commitment to this important initiative.”  

Following Week 13 games, hundreds of players will auction their cleats on NFL Auction. The NFL does not profit from the sale of these cleats and the funds raised will be donated to the charities the players select. Fans may bid on these cleats at NFL.com/Auction starting today. To learn more about each player's cause visit, NFL.com/mycausemycleats.