East-West Shrine Bowl

Developing the next generation of head coaches.

College all-star games not only allow NFL teams to assess whether players are ready for the NFL, they allow coaches to showcase their talent as well.

The NFL’s partnership with the East-West Shrine Bowl helps develop the next generation of head coaches. NFL teams select deserving assistant coaches who get the opportunity to show off their skills in the week before and during the game.

The NFL provides the coaching staff and game officials for the annual East-West Shrine Bowl, the nation’s first college all-star football game. The 2020 game, Jan. 18 at Tropicana Field, will air on NFL Network.

“The East-West Shrine Bowl is not only a showcase for tremendous athletes who have a dream of playing at the next level, it is also a venue for upwardly mobile coaches in the NFL,” said NFL Executive Vice President of Football Operations Troy Vincent. “This is an opportunity to further develop, evaluate and showcase our assistant coaches who may be our next generation of head coaches.”

2020 East-West Shrine Bowl

At the end of the NFL regular season, teams nominate assistant coaches who are: 

  • Excellent teachers and communicators
  • Recognized for their integrity and commitment
  • Accomplished at developing and preparing players

A panel of NFL Football Operations staff, East-West Shrine Bowl leadership and two members of the NFL’s General Managers Advisory Committee reviews and selects the game’s head coaches, who fill their 12-person staffs from among the remaining nominated assistant coaches. 

“The relationship between the East-West Shrine Bowl and the NFL is key to the growth of our game, not only for the hundreds of student-athletes who move on to professional careers, but also to highlight the professional development for coaches, referees, and player personnel staff as they rise through the NFL ranks,” said Bob Roller, executive director of the East-West Shrine Bowl.

On average, more than 300 East-West Shrine Bowl alumni are on NFL rosters each year.

Some of football’s greatest players and coaches, such as Tom Brady, Brett Favre and John Elway, have participated in the East-West Shrine Bowl. Created by the Shriners in 1925, the event supports Shriners Hospitals for Children in its mission to help children in need of advanced medical care. Each year, participating players visit the local Shriners Hospital to meet with children and staff. In 2019, Alec, a Shriners Hospital patient, joined NFL Network's Mike Mayock and Andrew Sicilian in the broadcast booth during the game.

Pro Football Hall of Famer Will Shields and NFL Legends Willie McGinest, Bobby Taylor and Amani Toomer will serve as mentors to the 2020 East-West Shrine Bowl players throughout the week.

2020 East-West Shrine Bowl 

Identifying and developing the next-generation of diverse leaders in football

As part of the NFL’s ongoing commitment to identifying and developing the next-generation of diverse leaders in football, we are excited to have Vikaya Powell (North Carolina A&T), Leigha Presley (Towson University) and Whitley Williams (Furman University) join us for the 2020 EWSB in the areas of Video, Equipment and Athletic Training.

The EWSB will provide a great platform and opportunity to continue their growth along with networking opportunities to help further their careers.

Over the past two years, 19 women have earned 26 employment opportunities with nine NFL clubs (Atlanta, Baltimore, Buffalo, Carolina, Minnesota, New York Jets, Pittsburgh, San Francisco, Tampa Bay) and six colleges/universities.

From Left to right (Vikaya Powell, Leigha Presley and Whitley Williams)
Equipment: Vikaya Powell was from North Carolina A&T but was recently hired by the University of Miami
Video: Leigha Presley is from Towson University
Athletic Trainer: Whitley Williams is from Furman University
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