As part of NFL100, the NFL is inviting fans, players, clubs and employees to join Huddle for 100, an effort to inspire 1 million people to volunteer 100 minutes of their time to make meaningful contributions to their communities.
Watch the NFL100 ad from Super Bowl LIII.
“Giving back is part of the fabric of our league,” said NFL Commissioner Roger Goodell. “From players and Legends, to club and league employees — we have a wide variety of ambassadors working year-round to leave a lasting, indelible impact on the communities in which we live and work. Through Huddle for 100, we hope to rally generations of fans, players, coaches, and the 32 clubs to serve the communities that have supported and sustained us over our first 100 years.”
Huddle for 100 includes four types of “huddles”:
National Huddles: The NFL will host a series of national huddles during major milestones such as the NFL Draft and the Super Bowl, each with a unique theme focusing on giving back to that community in an impactful way. The league’s first national huddle — Huddle Against Hunger — will take place during the 2019 Draft week in Nashville, Tenn. Huddle Against Hunger will bring together the Titans organization, Draft prospects, players, fans and community partners for a series of activities including a state-wide food drive and a food packing event. Each activity is centered on fighting hunger and making a lasting impact throughout Tennessee.
Club Huddles: The NFL will drive a season-long club competition by awarding monthly community-focused prizes to top-ranking clubs based on volunteer minutes. Fans are encouraged to boost their favorite team’s ranking by volunteering and logging their own minutes using their team’s Huddle for 100 hashtag (e.g., #TitansHuddleFor100). All 32 clubs will host huddles throughout the year, addressing a wide variety of causes to bring together communities in the spirit of service. The NFL Foundation will also be making a $5,000 grant available to support each club's efforts around their own huddle. One community-focused grand prize at the end of the season will be awarded to the club with the most volunteer minutes.
DoSomething Huddles: The NFL is also teaming up with DoSomething.org, the largest not-for-profit exclusively for young people and social change in the US, to provide fans from throughout the world with volunteer opportunities supporting a wide variety of causes. “Volunteering time and energy to improve the lives of those around you is an incredible effort from the broader NFL community,” said Carrie Bloxson, CMO and Head of Impact at DoSomething.org. “We're excited to introduce NFL fans to causes that they're passionate about and give them ways to take action.”
Personal Huddles: Fans can also volunteer for a cause of their choice and share their individual volunteer efforts on social media using #NFLHuddleFor100. Fans can participate in Huddle for 100 by visiting www.nfl.com/huddlefor100 to sign up for volunteer opportunities with DoSomething.org or sharing their personal huddles and individual volunteer efforts on social media.
Throughout the Huddle for 100 initiative, the NFL will give participating fans the chance to win a variety of prizes, including game tickets, team gear or a donation to a charity they select when they track their participation on the Huddle for 100 website. Fans can also share their volunteer efforts on social media using both the #NFLHuddleFor100 and #Sweepstakes hashtags.
Details about future national, club and DoSomething huddles will be announced throughout the NFL100 campaign leading up to the final and largest national huddle at Super Bowl LIV in Miami in February 2020.